When should I use Growth Charts performance metrics?
Use Growth Charts when you can benefit from an intuitive, comprehensive and remarkably simple way to monitor relationships with customers and staff.
Who is the Founder of Complete Growth, Growth Charts?
Marketing Strategy and Growth Consultant
Kevin is founder of Complete Growth International and Managing Partner of Strategic Resource Partners, LLC, a Minneapolis-based marketing strategy and consulting firm.
As a provider of marketing guidance and consulting services, Kevin serves multinational clients in retail, consumer packaged goods, higher education, health care, telecommunications, media and publishing, durable goods, financial services, business products and advertising.
Kevin’s organization assists clients in the identification and planning of successful strategies and tactics for positioning, segmentation, new product and service development, pricing, communications, portfolio expansion and much more.
Kevin specializes in the design, management and analysis of innovative, yet disciplined, consumer research initiatives to enhance competitive advantage and guide possible growth. Indicative of his passion to protect reasonable access to consumer opinions and preferences, Kevin served on the board of directors of the Council of American Survey Research Organizations from 2004 to 2012. CASRO membership includes 350 research organizations worldwide. The membership elected Kevin as Board Chair in 2010.
In recognition that research initiatives and processes have become increasingly borderless, in 2009 Kevin spearheaded the formation of the Americas Research Industry Alliance. ARIA is a federation of national research associations representing 13 countries in North and South America, all committed to promote common ethical and quality standards. Kevin followed this effort by establishing the Global Research Business Network. GRBN connects 35 national research associations and over 3500 research agencies in a common mission to develop, promote and subscribe to international quality standards.
What qualifies Complete Growth to make this offer?
The founders of Complete Growth have more than 60 combined years of experience in consulting on business success.
Respected experts in the marketing, communications and marketing research industries, Growth Chart developers successfully tested and proved the impact of the performance metrics to guide profitable growth. Each founder has served as a director and officer in several national and international professional associations, helping to establish research industry standards and guidelines both nationally and internationally.
Growth Chart’s partnership with Q-FI Solutions ensures that subscribers have access to the latest technology in online and mobile performance assessments and reporting of results.
What do I have to do and what does Complete Growth handle to implement the surveys?
Secure access to list sources—current customers and staff
Acquire prospective customer lists or access to prospective customers
Select the series of Growth Charts performance assessments you would like to monitor and build your survey
Deploy the performance assessments
Access the results
Provide strategic guidance regarding enhanced competitive advantage and profitable growth based on assessment results
Provides access for you to securely assemble and deploy the Growth Chart performance assessments any time, any where and from any device
Hosts the online and/or mobile assessments
Provides the assessment data in a variety of formats (html, CSV, Excel, PDF)
Provides a reporting tool dashboard
How are Growth Chart metrics better than the Net Promoter Score?
The Net Promoter Score (NPS) has effectively demonstrated the impact that one simple measure can have on successful growth. Its focus is on current customers and their likelihood to make referrals. Growth Charts was designed as a performance metric system that addresses all critical relationships that impact profitable growth—prospective customers, current customers and internal talent. Each relationship must be successfully courted and then nurtured to impact sustained and profitable growth.
Should you wish to include the NPS score to your assessment, Growth Charts offers you the ability to add the referral rating questions to the survey.
Why do the assessments have only 3 response options?
The Growth Charts assessments recognize that customers and staff respond to relationship opportunities in more absolute terms than complex 11-point rating scales. When exposed to an opportunity, the typical response is either favorable (I’m interested), unfavorable (I’m not interested) or uncommitted (maybe later). Interestingly, even NPS reduces its 11-point scale to three categories—Promoters, Detractors and Passives. Growth Charts designed a simpler, more intuitive approach that reflects how relationships are ignited and maintained.
Are each of the individual questions weighted equally?
Yes, each question is weighted equally in the scoring process.
Are these questions predictive?
Growth Chart Scores have not been designed to predict future success. They help you monitor the success of relationships with prospective customers, current customers and staff. Your use of those assessments to develop and implement effective growth strategies will impact future business results.
Why use Growth Chart performance metrics when I can design my own survey?
Growth Charts gives you secure access to a set of time-tested, proven relationship assessment questions, resulting in scores that can be used as key performance indicators to effectively track and guide profitable growth, with the added benefit of comparing results to industry peers.
The Growth Charts advantage:
The assessments are short and to-the-point. Responses can be provided at any time on any device with Wi-Fi or cellular access
The results are easily understood
Scores can be compared over time, and sorted by variables such as industry, country or region
You can easily add custom questions to the assessment tools
How comprehensive is the database of Growth Charts scores?
Limited now due to the recent launch of Growth Charts, but expanding rapidly.
Is Growth Charts offered in multiple languages?
The initial version is available in English only. Subsequent versions will add multi-language capabilities.
Do the questions carry the same meaning in a different country than the US?
The questions, by design, are culture agnostic (assuming the consumer can choose between a variety of products or services). Each Growth Chart question assesses simple yet powerful predictive consumer behaviors in markets that allow choice. For example, the engagement questions simply ask about the product/service:
Is it better than other products/services you have tried?
Will you buy it again?
Have you talked about this product/service favorably?
Should cultural nuances suggest that particular questions are either inappropriate or irrelevant, flexibility in question selection is available.
How do I know if the Growth Charts scores are impressive or disappointing?
Your first set of performance scores establishes your benchmark. You impact good scores by identifying and implementing effective relationship strategies with prospective customers, current customers, and staff. When you compile your second set of Growth Chart scores it will be obvious if the scores are impressive or disappointing. How you use the scores to develop more productive internal and external relationships is more effective than simply trying to compare your scores to others.
Will Complete Growth help with the design of our assessments and analysis of results?
Yes, we will put you in touch with a network consultant in your area to assist with design and strategy.
How can I sample what Complete Growth offers?
Take advantage of our Trial Offer of 100 FREE responses when you open an account. You pay as you go.
You can also view our video tutorials on how the Growth Chart metrics have proven effective for others. And, you can read our blogs and see how other organizations have reached new heights with Complete Growth.
What is the relationship between Complete Growth and Q-FI SOLUTIONS?
Growth Charts is powered by Q-FI Solutions, a provider of innovative software tools for market research. By subscribing to Growth Charts, you have access to a customized version of Q-FI’s software suite designed to allow you to execute all your custom surveys with no training. As a Complete Growth subscriber, you can quickly and easily customize your courtship surveys and add your own questions at no additional cost using the Q-FI engine. All you pay for are the completed surveys you get. The same price applies even if you create additional questions.
In addition, you might be interested to know that Q-FI Solutions offers Complete Growth consultants an advanced online data collection platform. In a nutshell, it is a more powerful and comprehensive platform that allows users to access more interactive questions types, and features survey looping and more customization options. It is ideal for users who have technical capabilities and want a more robust survey platform to create and control compelling research.
Please visit qfisolutions.com if you’d like to learn more about our advanced offering and use the contact form if you would like to discuss how to upgrade or send an email to firstname.lastname@example.org
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