How customers plus talent equal strong growth

customers Companies choose many different metrics and tactics to gauge performance and prepare for growth. Using Growth Charts by Complete Growth International, you use just two: customer courtship and talent courtship. Why two? And how do they intersect to build strong growth? We begin at the core of business: an exchange of goods or services. That’s the customer courtship. And those delivering the product or service — the talent — carry equal weight. These two features are key to generating profitable revenue, starting relationships and creating a bond that’s long-lasting. A company can’t exist without customers. Customer courtship propels business growth. This happens when your organization gets noticed, creates a favorable impression and then secures a committed relationship with its customers. Engagement shifts from transactional to relational, and your company becomes part of your customer’s life. Good talent courtship drives a company forward. In a production situation, the company is likely to have fewer safety incidences, lower absenteeism and heightened dedication. Talent will be knocking on your door to be part of this team, from manufacturing up through c-suite professionals. In its February 2013 meta-analysis spanning 263 research studies and over 1.3 million employees, Gallup discovered that companies in the top quartile of employee engagement, as compared with those in the bottom-quartile, exhibited:

  • 21% higher productivity
  • 22% higher profitability
  • 41% higher quality
  • 48% fewer safety incidents
  • 37% reduced absenteeism
In contrast, Gallup reports the key contributing factors to poor employee engagement include:
  • Bad management
  • Lack of transparency
  • Not enough investment in continuous training
  • Wrong hiring practices
  • Overdependence on compensation and benefits
Considering just customers or just talent offers just part of the story. To move your organization forward, you need to consider both. At the intersection of good customer courtship and good talent courtship is good organizational growth. And that’s why we’ve built our system around these two key areas, with a wide variety of metrics underneath each. Complete Growth International Complete Growth helps companies around the world grow their business focusing on what matters in the courtship of customers and the retention of talent. Growth Charts provides the metrics and the scores that measure the effectiveness of the Customer Courtship and the Talent Courtship.  Complete Growth International and more information on Growth Charts membership can be found at complete-growth.com. Kevin Menk kmenk@complete-growth.com

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Why Courtship

Courtship — (noun)

    1. A period during which a couple develop a romantic relationship, especially with a view to marriage.
    2. Behavior designed to persuade someone to marry or develop a romantic relationship with one
As we developed Growth Charts — and the Complete Growth Network — we were focused on enabling and empowering organizations to measure what matters: the successful courtship of customers and organizational talent. But why did we choose the word courtship? Courtship evokes attraction, connection, longevity and commitment. Courtship may sound old-fashioned, but it’s actually forward-focused. An ongoing commitment, courtship is not a one-and-done transaction. Courtship places emphasis on long-lasting connection, well into the future. Courtship, simply put, means a lasting relationship. It’s ongoing and growing, well into the future. Courtship begins with identification. Who’s the object of your affection? Your crush, your perfect match? Dating begins with finding that person, putting on romantic blinders and setting your sights on a relationship with that one-and-only. With both employees and customers, identification kicks off that long-lasting relationship. Organizations identify their target markets . . . and customers identify where they might like to do business. Organizations identify the right talent to become employees, and those who hope to grow their career identify what might be the right workplace for them. Because successful courtship requires mutual attraction, Growth Charts performance metrics isolate and track those basic emotive responses that initiate courtship. The next step is initiation. Before sparks can fly, there must be a connection. Initiation is that first invitation to dinner, that first coffee date or that first walk in the park. Trust is built and maintained. Initiation sets the courtship in motion, what makes our hearts shift from feet-firmly-planted to head-over-heels. Strong courtship initiation happens when companies share a clear and compelling vision with employees — and cast that vision from the start. Initiation takes place when companies invite target markets to do business with them, through marketing, word of mouth and so much more. This is where the simple locking of eyes can grow into real chemistry. Courtship comes full circle with interaction. Spending time with each other is where a relationship can blossom. Interaction means falling in love, getting to know each other’s worlds and connecting on a deep level. Ongoing commitments are what sustain a business and propel it forward. Healthy, meaningful interactions on a consistent basis with employees and customers keep organizations on the right track for longevity. Courtship isn’t a buzzword to us. It’s how we’ve designed our suite of metrics, so organizational growth can be measured, and where you are in the courtship process can be made clear. Successful courtship secures a commitment to growth. And Growth Charts equips you to track just that. Complete Growth International Complete Growth helps companies around the world grow their business focusing on what matters in the courtship of customers and the retention of talent. Growth Charts provides the metrics and the scores that measure the effectiveness of the Customer Courtship and the Talent Courtship. Complete Growth International and more information on Growth Charts membership can be found at complete-growth.com. Susan Spaulding skspaulding@complete-growth.com Kevin Menk kmenk@complete-growth.com

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Complete Growth International Launches Growth Charts™, A Suite Of Easy-To-Use Performance Metrics To Enhance Successful Courtship And Retention Of Valuable Customers And Talented Staff.

Kevin Menk announces today the launch of Complete Growth International, its global network of growth management consultants and its suite of Growth Charts measuring successful courtship of customers and employees. To achieve and sustain profitable growth, organizations and brands must successfully court new customers and talented staff — one at a time. Each loyal customer and employee was, at one time, simply a desired target, a valuable asset that competing brands hoped to attract and secure. In today’s competitive marketplace, it is imperative to continue the courtship and understand where the individual relationships stand. Complete Growth International, through its suite of Growth Charts, strive to help companies measure what matters. The Net Promoter Score, introduced more than 10 years ago, was one of the first marketing research tools to simplify what should be asked to understand the potential future relationship. The world continues to change at warp speed thus changing the complexity of relationships and the context required to understand what actions are needed. “Successful growth occurs one customer at a time. Each prospect must be identified, their attention captured and their interest piqued—essentially “courted” to try the brand. Trial isn’t enough, however. Successful relationships require mutual engagement, continuous need fulfillment and regular feedback. This inherent relationship with customers is the foundation of Growth Charts,” Menk added. With that in mind, Complete Growth, a US based management consulting firm was formed to encourage widespread use of proven performance metrics that will transform the business, brand and culture and ignite the true potential of an organization. “An important part of success is how customers share their experiences. The impact of Word of Mouth is no longer limited to casual conversations at a dinner party or business event. Customers and employees increasingly comment on their experiences via social media and/or ratings websites, often using their mobile device to publish their thoughts. Word on Device can make or break a successful brand relationship. Growth Charts captures this influential relationship metric,” Spaulding said. As part of our global economy, Growth Charts provides a contemporary assessment of relationships with sufficient insights to inspire companies to strengthen both customer and talent relationships. About Complete Growth International Complete Growth helps companies around the world grow their business focusing on what matters in the courtship of customers and the retention of talent. Complete Growth International and its global network of consultants can be found at www.complete-growth.com For media inquiries and additional information, please contact: Kevin Menk Complete Growth International kmenk@complete-growth.com complete-growth.com

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